Made in central Ohio, Joe McVicker created a white goo and used it to remove soot from wallpaper caused by old fashioned heating. With the invention of electric heating there was no longer a need for the soft clay-like goo and he was going bankrupt. His sister, Kay Zufall, noticed kids in her nursery liked playing with it rather than modeling clay and suggested he color it and call it Play Doh. This is just another example that "We're all just one small adjustment away from making our lives work". From the movie "How Do You Know When".
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